SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE

A search engine is a web programmer designed to retrieve or search for information on the web. The search results are usually displayed in a line of results on pages know as the SERP. When a user enters a search query, search engines display both organic and paid search results. Organic results are natural and paid search results. Organic results are natural and unpaid, whereas paid results are natural and for a search engine.

HOW SRAECH ENGINES WORK

To show results matching user query, search engineers perform many activities.

The process starts with web crawling, which is looking for the content available on the web. Websites are crawled by automated bots or spiders or crawlers that are software programs that visits each web page. You many wonder how crawlers will know which domains to visits? Crawling is done periodically depending on the frequency that webmaster requests as websites keep updating their Internet.

    Search engines then take all the data that the been crawled and place it in large data centers with thousands of petabytes worth of drives.

 When a search request comes, the search engine process the search query with the indexed pages in the database. Since more than one pages in its index to the search query, so the search engine.

THE CONCEOT OF SEO

Search engine optimization is the process of influencing the visibility of a web page so that it appears higher in a search engine's organic search results. The purpose of doing SEO is to establish a web presence and get discovered so that one gets quality traffic that generates leads and revenues for the business to grow.

SEARCH ENGINES MARKET SHARE

Google is the market leader globally 91.88% market share. Baidu is the market leader in china.

SEO PHASES

This process of SEO for marketing involves multiple steps as given . The starting point is audit so that the marketing knows where the company stands and identify the goals. After having the reality check done, marketers must put in efforts to follow best practices of search engines. The first step is to make sure original, relevant ,high- quality content is the and is discoverable by the  search.

CONTENT

Content here refers to all the information contained on a web page. The page content can be displayed in the form of text, hyperlinks, images. The text has faster download capabilities from the server images as text takes less space on the server than images. Search engines have a limited albite.

   Content should be should be content, fresh, original and should add value to the target.

ROBOTS.TXT 

After having written a good content on your content is crawled and indexed. Robots.txt file is a text file that helps to regulate web robot behavior and search engine indexing. It must be stored at the 'robot' (location) of any website. In most cases, robots behaviors and search indexing is used to restrict crawling and indexation.

SITEMAS

A sitemap is an archive of every page on your website. You can visualize your website as a tree with the home page as the trunk and category pages as branches and product pages as sub-branches and products pages as and go away as they may exist.

    Google search console is a free service provide by google for webmasters such that they can monitor the crawl and indexing status of the website and optimize the visibility of the site search results. It acts as an interface between Google and webmasters get notifications about any crawl errors. The sitemap must be Google through the Search Console.