TWITTER MARKETING

 

When users visit any profile, the aforementioned elements are displayed to them, as in Figure 1.2 

                                               FIGURE 1.2  Twitter Wall Elements 

After logging in, one can view the section, i.e. input Field with a default text 'What's happening  ?'  The user uses this box [input field] to update their status [also known as a tweet], as shown in Figure 1.3 

                                       

                                         FIGURE 1.3  Status Update

When one start typing in the filed,  a dialogue box appears with the following options of a tweet, Figure 1.4 illustrates the elements clearly.

1.  Text box where to compose new tweets 

2.  Image upload 

3.  GLF [graphic interchanges formal] image 

4.  Add poll 

5.  Share location 

6.  submit tweet button 

FIGURE 1.4 Compose New Tweet  

TWITTER BUILDING BLOCKS 

A timeline is the heart of Twitter accounts. When a users starts following people, their posts-called tweets-instantly get displayed in the Twitter user's timeline. In the same way, the user's tweets will be shown in their follower's timeline. some Twitter  users widely use mentions @ & hashtag [#] in their posts. Presently, the three most important elements in Twitter are hashtags, search, and the treads feature. Let us understand what they mean individually. 

1. Hashtags [#] 

The '#' symbol can be used to mark topics or keywords in any tweet. It also allows people to join a conversation about a specific topic on Twitter, called Twitter chats. It began in 2007 when Twitter wanted to create groups. After 2 years, in 2009, Twitter started hyperlinking the hashtags in tweets many users had adopted the hashtags.

        When a user clicks on any hashtag, they'll automatically view all other public posts with the same hashtag. This has a great value for business it given them as opportunity to get their business found and get their content displayed to a wider audience. Hashtags are commonly used to do searches for any content within  the social network. 

         For example, when one uses #anonymous, it can become a trend, and id somebody searches for that 'anonymous', the user's tweet appears in the search. 

        Hashtags mark keywords or topics in tweets some of the most recurring hashtags that brand can use are exemplified here:

1. User- Generated - These are the hashtags that the Twitter community has invented and continue                                             to use. User-generated hashtags help brands fit in and be authentic to the                                                   platform. These hashtags often crop up around big events or are organic,                                                   evergreen trends. 

2. Events -                     Brands often use natural hashtags related to cultural and sports events such

                                         as #Oscars and #WorldCup to associate themselves with such events, thus                                                 enabling brands to join conversations around these events.

3. Always-On -           These can be long-term hashtags like #FollowFriday. #ThrowbackThursday,                                             #longRead, or short-term memes. Brand can use these hashtags to aligns with                                           high-volume every-day conversation, to introduce the brand to new audience,                                           or to stay relevant to target audiences. 

4. Branded -               These hashtags explicitly mention the brand or product and can help drive                                                 awareness. They are good for reaching current customers that already have a                                             relationship with the brand. They can also introduce a new content series that                                           gives audiences a reason to follow, like #LowerFixInSix.

5. Unbranded -          These hashtags feature a slogan, mantra, or value rather then the brand name. 

                                         unbranded hashtags are more effective at generating usage and conversation                                             because the focus is on a concept or mission, rather than a brand. It is tough                                             to get people to spread your brand name for you. For example. Twitter has                                               used the hashtags #MothersDay for emotionally connecting with users, as                                                 shown in Figure 1.5       

FIGURE 1.5 Hashtags Example 

Digital marketer use tracking tools for measuring the performance of hashtags or accounts or keywords. Using these tools, they conduct research on which hashtags, phrases, or keywords would be helpful in getting more inbound traffic to their website. One such tools is www.Tweets.com.

         Tweet Reach reporting offers metrics that help understand and idea's reach on the platform. They search for all mentions of a search term or Twitter and generate a report with comprehensive information about that term's reach on Twitter. 

        The report on Twitter. 

1. Estimated Reach - It tells about unique Twitter accounts that might have received these tweets.

2. Exposure -               It is the total quantity of potential impressions.

3. Activity -                  It is an overview of the tweet volume over time  

4. Top contributors - It shows the top three influencers.

5. Contributors -        It has overview of all participants, which includes number of tweets. retweets,                                          and even impressions. 

6. Most Retweeted Tweets